Common questions about websites

What you may now know about websites

About True inSite

What's your background?

I have a business degree from Acadia with a focus on Marketing and a degree in Applied Computer Technology from ACI. I started True inSite in 2001 because I saw the need for marketing when it came to websites.

My family moved to Nova Scotia from Germany in 1984, giving me a different perspective. I am very much focused on my clients, aiming to provide the best customer experience possible.

Who are your ideal clients?

Small businesses, especially self-employed individuals like myself.

The best fit are businesses looking to improve their overall marketing or seeking a more effective way to showcase their products or services.

Select your challenge

I do not have a website
My website is very old

It is sometimes possible to breathe new life into an old site but depending on how it was built, it may be better to start from scratch to ensure it meets all current design standards.

If content on your old site has not been updated, it likely means your website content could use an overhaul as well because every business evolves over time.

I want more inquiries through my website
I want to be found on Google
I want to show off photos of my work

Photos are often the heart of a website because they support the claims the business is making about its abilities. Many websites do not have a well-organized portfolio, making it challenging for visitors to find the kind of photos they are interested in. In a lot of cases the photos cannot be updated by the owner.

With my projects you are in control: add photos and even create new galleries, helping you organize them into logical categories. Why pay someone and wait until they are available when you can make changes yourself within minutes?

I want to be able to update the website myself

Many business owners are stuck with websites they cannot update. Even if the are able to make edits to text, the process is often complicated, especially when Content Management Systems are used that require regular maintenance to keep the website secure. With my projects you can change text within seconds.

I want my website to better reflect my business

Online, perception is reality, meaning people will judge your business based on what they can see. If the website is not making a favourable impression, the visitor may move on to your competition.

I take the time to get to know you and the business so we can come up with a strategy that works best and paints an accurate pictures of who you are, what you do and what you stand for.

I want to feel more comfortable about my marketing

Online marketing, including websites and Social Media, can be overwhelming but it is important to understand how all pieces work and work better together. Let's meet so I can give you an overview and answer any questions you may have.

I am not happy with my existing website designer

Unfortunately this sometimes happens. Personalities may not mesh, the skill level may not be at the level you seek or the person is not receptive to your ideas or as responsive as you would like them to be.

Before you switch to someone else, I recommend collecting all website and online marketing related information and login credentials because this may be a challenging to obtain once you sever the relationship.


About Domain Names

What is a domain name?

A domain name is your online identity, a unique address that connects people to your website. It can also be part of your email address, such as

Who should register a domain?

It is always best for the owner of the business to register their own domain. Some website designers may offer the registration as part of their service but often register it under their identity because it is easier. If you were to decide to switch designers or there was a fall-out, you may have a challenge getting the domain transferred to you.

Where should I register a domain?

Don't ever have your Internet service provider (Bell or Eastlink) register a domain because you may not have access to it. If you wish to make a change to a domain, the hoops you need to jump through are not worth it and providers often mark up their prices.

How can I find out what domains are available?

Typing the domain you are considering into a search may not result in a website being found but that does not necessarily mean it is available. Someone may have registered it but has not connected it to a website.

Domain name considerations
Can I keep my domain with a new website?

You sure can! Just link your existing domain to the hosting account where your new website is located.

About Hosting Services

What is hosting?

Think of it in real state terms: a website is the house. You need land a house can be built on. Hosting is your land. You lease the land on a yearly basis so hosting needs to be renewed.

Choosing the correct hosting package

Not all website are created equally and may have different hosting requirements. A website displaying a lot of high resolution photos will require more space. Certain features of a website may require specific hosting settings to work.

In order to guarantee hosting to be compatible, the scope and features of the website needs to be established.

Do you offer hosting?

True inSite uses hosting services from a high-end hosting company in California to ensure no service interruptions. Tech support is outstanding so if there were ever any issues, it will be resolved quickly.

If your website requirements were to change over time, I can easily accommodate them. About 95% of my clients have their hosting with me.

Why consider hosting from True inSite?

Having True inSite look after the hosting means I am responsible for everything. In case there is ever an issue, whether it's website or email related, I am the only person you would need to contact.

How much is hosting?

Hosting prices can vary and often depend on the features offered. Unless you are tech-savvy, buying hosting directly from a hosting provider may not be best choice because they generally do not offer services I include, like creating and helping install email accounts on your devices and offering trouble shooting. True inSite's hosting is on a dedicated, high-end, and very fast server I control.

Once we establish the scope of the website I can give you a price. I can also offer hosting if you already have a website and are just looking for a better hosting provider.

Adding security.

Have you ever noticed the little image of a lock to the left of the website address? It signifies your website is “secure”, meaning any sensitive information transmitted from and to the website is encrypted, helping protect your visitors' data from being misused by attackers.

A significant benefit of SSL certificates: they help gain your visitors' trust. Your website will be displayed with a security padlock in the address bar of the browser. This will indicate that the connection is secure and will show your website's visitors that you take their privacy seriously. If your website does not have a certificate, some browsers may label it as unsafe, causing some visitors to look for secure websites instead.

As a bonus, Google gives websites with safe/encrypted connections a slight ranking boost. Although the boost may not be substantial, having an SSL will give you an advantage over your competitors who may not have certificates yet.

About Email Accounts

Why your email address matters
Can you help me set one up?

Certainly. Depending on the hosting package chosen, I can set up as many email accounts as you wish and do my best to help set them up on your devices.

How to choose a good website designer

Where do I find a website designer?

I offer discounted packages to clients who wish to have ongoing website, computer and marketing support.

Things you should consider

Picking a website designer that's right for you can be challenging. Here are a few tips that may help:

Are they taking time to get to know you?

Someone who does not understand what you do will not be able to create a website that reflects your business, the reason I spend a lot of time in the beginning. The better the foundation of the website the more effective it will be.

Do they answer all your questions?

If, after meeting them, you still feel there are gaps, they may either not know the answers or are not placing enough value on transparency. I will spend as much time with you as required to ensure you feel comfortable.

Do you like their ideas?

Does the website designer offer suggestions you like and can relate to? If they do not have any, it may be an indication of how much you can expect later. I will brainstorm ideas and tweak them with your input.

Making the final decision

Trust your instincts. Creating a website takes time and effort so being able to work as a team is important. You need to feel comfortable with the person who will be your main contact for the entire project. Since businesses evolve over time, your marketing (especially the website) needs to be adapted. A long-term relationship with a website designer is beneficial since they already know you and the business.