What I do & how I can help ...
Have you ever wondered why one website is more effective than another?
A website needs to focus on achieving specific objectives. Unless you are clear about where you want to go, the destination will always be out of reach.
General marketing objectives include:
Help me get to know your business to establish your own objectives.
Let's team up and I'll introduce you to possibilities you may not have considered before.
What I focus on:
When doing any type of marketing, always focus on the consumer and put yourself in their shoes.
All people really care about is whether your can solve their 'problem', whether it's a new driveway they won't have to worry about for many years or transform their yard into a place they cannot wait to come home to.
Be helpful and offer information to make them realize you are the right choice.
Instead of telling visitors how great you are, show them examples. If your work cannot be captured visually, use testimonials of clients to speak on your behalf.
Photos speak volumes. Visitors will be able to determine whether your work resonates with them. Testimonials can be tricky since a website is under the control of the business and unfavourable feedback may not be shown. Referencing external testimonials (Google, Houzz & Facebook) add credibility.
The website needs to be designed to accomplish your desired objective and visitors have to be able to clearly establish what you offer, what makes you different from the competition and why they should be interested in your products or services.
Websites can accomplish various goals, including growth, support and adding credibility.
Appeal to the people you want to attract.
Establish what makes you different from your competition because 80% of Canadians are doing research online before making a major purchase.
Provide the solution to the visitor's problem(s).
Unless website visitors can easily find what they seek they will be moving on, likely to your competition.
A website needs to work on all devices because in 2019, 75% of Canadians accessed the Internet using Smartphones. Did you know Google penalizes websites that are not mobile friendly?
Information needs to be exactly where visitors expect to find it.
The main phone number should be accessible at all times and "Call to action" buttons should be on all pages.
The amount of scrolling can be reduced by displaying only relevant information. Let the visitor decide what they wish to read.
In 2019, 67% of Canadians said they more likely to do business with a company that has a website. If your site compares unfavourably to the competition it may cost your a sale.
A dated design may suggest to visitors you don't care how it is being perceived. If you don't care, why should they? A website is your business card. Make the best first impression possible!
Businesses providing a highly visible product or service to enhance someone's lifestyle should show examples. Photos need to be of a high enough quality so visitors can fully appreciate what you do.
How well does it describe what you do? When was the last time it was updated? Has it been checked for spelling and grammar mistakes?
Consistency builds credibility and trust. Whether someone visits your website before talking to you or vice versa, the feeling impression left needs to be the same.
Any marketing within your control should look and feel similar. Whether website, business cards, signage or ads, everything needs to appear to belong to the same business.
Your approach of communicating with people should be reflected in the website so visitors to your site will know what to expect.
The goal of online marketing is to maximize exposure. Tying all pieces together gives visitors access to all your efforts, painting a more complete picture.
if you are active on Facebook, why not display the most recent activity on your website so it is always being updated?
Instead of just linking to YouTube, how about displaying videos inside your website?
Ensure your Google business profile, YouTube, Houzz, Facebook and BBB profiles include a link to your website and link back to them from your site. The more links to your website the better.
Having a great website is only part of the puzzle. Getting traction online takes time, unless you have deep pockets and want to advertise on Google. The most effective way to promote your site is often the most simple.
Outgoing voice mail.
If you are not available to answer the phone, give the caller an option instead of just asking them to leave a message. Lessen the chance the caller will reach out to your competition by steering them into your website.
Good quality signage is not cheap but once on the vehicle, you now have a rolling billboard. Ensure the website address is clearly visible from all sides, especially when people are behind you in traffic.
Ensure the website address is not getting lost and can be read easily.
Any ad is more effective when referencing a website so the reader can do research on your company.