website + Marketing = Success

Have you ever wondered why one website is more effective than another?
A website needs to focus on achieving specific objectives. Unless you are clear about where you want to go, the destination will always be out of reach.
Your customers are online and use the Internet to make shopping decisions and find out more about a business. You have to be where your customers are. If your competition has a modern, professional site while yours is hard to use and clearly hasn't been touched in years, who are they more likely to deal with?
"A website is like a sales rep who's out there 365 days a year. And a good site can make a small company look like a major player," (Reference BDC)