How to make Websites more Effective

Establish an Online Marketing Strategy

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Why choose True inSite? How I can help What you can expect

What makes one website
better than another?

A website needs to focus on achieving specific objectives. Unless you are clear about the direction you want to go in, the destination will always be out of reach.

Just as your business evolves over time, the objective and messaging of your website may need to be adjusted. My aim is to create long-term relationships so we can fine-tune your online marketing for better results.

Everyone is researching products and services online, doing their due diligence to help them make the best decision. With so many websites competing for their attention it can be challenging to set yourself apart, the reason a website requires a strategy.

Questions that need addressing include:

  • What is the purpose of your website?
  • Who is your ideal client?
  • What are their 'Pain Points' and how can you solve them?
  • What information are people most interested in regarding your product or service?
  • How can you help them understand your business or industry better so they can make a well-informed decision?

"A website is like a sales rep who's out there 365 days a year. And a good site can make a small company look like a major player" (Reference BDC)

In 2019, 67% of Canadians said they more likely to do business with a company that has a website. If your site compares unfavourably to the competition visitors may look for a website they like better, resulting in the loss of a potential client.

Let's team up and I'll introduce you to possibilities you may not have considered before.

Determine your Objective

  • Growth
    • The primary goal is increasing sales.
    • Explain your product or service well so visitors will understand the value of what they may be purchasing.
    • Tie your marketing into on- and offline resources popular with people you want as clients.
  • Increase Profit Margins
    • The primary goal is to attract higher-end clients who are willing to pay a premium.
    • Establish credibility to make visitors realize the value of paying more for your products/services.
    • Explain and demonstrate why you are worth more.
  • Support
    • Provide a resource where people can find information without having to contact you.
    • Organize the information into logical, easy to follow sections.
    • Be concise to avoid follow-up questions.
  • Combination
    • Even though all of the above are important, the stage in a businesses' life-cycle usually determines which objective should be the main focus. Help me get to know your business so we can find the most suitable combination.

Let's connect!

Tell me a bit about your business and what you are hoping to accomplish. We'll then meet over coffee and brainstorm ideas.

Take advantage of a
Free 30 Minute Consultation

Online Marketing Considerations

  • Website Content
    • Present the most relevant information first, followed by supporting content.
    • Organize content logically to make it easier to follow.
    • Be concise and avoid overloading visitors with unnecessary information.
    • Ensure there is sufficient content for Search Engines.
  • Website Navigation

    Attention span is limited. Ensure visitors can find information quickly.

    • Main buttons should stay visible at all times.
    • Use drop-down menus sparingly since they require user interaction to see what they contain.
    • Cross-connect information sections that are related.
  • Offer Proof on your Website

    Find a way to demonstrate to visitor the claims you make about your product or service are true.

    • Testimonials outside your website like Google, Houzz & Facebook are considered more credible since they cannot be altered.
    • Use photo galleries if feasible and ensure they are kept current.
  • Set up a Google Business Profile

    Provides timely information and updates so people can make better decisions.

    • Free to set up.
    • Profile displays when someone searches for your business name.
    • Lists all relevant information like hours and contact information, including directions if you have a physical location. If you do not have a store, outline a service area instead.
  • Increase Exposure

    A website is more effective when used in conjunction with other on- and offline tools.

    • Add it to your business cards, signs, vehicles, voicemail and email signature.
    • Create links to your website on all Social Media platforms.
    • Reference your website on all marketing and promotions.
  • Maintain Consistency

    Consistency builds credibility and trust.

    • All marketing efforts should look and feel similar. Whether website, business cards, signage or ads, or Social Media, everything needs to appear to belong to the same business.
  • Integrate All Efforts

    Connect all your on- and off-line marketing efforts to increase overall effectiveness because the whole is greater than the sum of its parts.